Easy To Follow Tips On Creating and Selling Your Photo Images

Anyone with the ability to use a camera correctly has the potential to sell their images. Picture agencies handle images of every subject and are always looking for emerging talent.

Pictures libraries and stock agencies are in the business of selling images. The don’t give you advice on how to take better images. Their purpose is business – they sell images to magazines, book publishers, the travel industry and many other industries that use images.

Many photographers look upon agencies as a last resort to sell their work; if you have been unable to sell any of your images, the chances are that most agencies won’t accept them.

If you are interested in an agency selling your images, you must be able to produce high quality images which are suited to the agencies market. Check out their website to view samples that are currently in use.
If you feel your work meets their standards and suits their customers – then approach them by e-mail or by standard mail.

But, before placing your work at an agency make a short-list of the agencies that seem to suit your work. Contact each agency outlining your work and which magazines have already published your images. If an agency is then interested they will ask you to send them samples.

If an agency accepts your work, don’t take this as a guarantee that your images will sell.

Don’t approach an agency until you have a large collection of images. Minimum first submissions can consist of anything from 50 images to 500 and regular submissions are normally required thereafter. Most agencies work on a commission basis – 50 % being the standard rate. If an image sells for two hundred euro – the photographer receives a one hundred euro fee.

When an agency takes on a photographer’s work, they normally require a four or five year retention period. Agencies normally sell the reproduction rights of a pictures – the image being licensed to a buyer for a specified purpose.

It may take as long as six months before an agency sells a picture belonging to you. First they need to scan your images if they are submitted by film; then they need to contact their clients and let them know that there is new material available – all of this takes time, so you must look at supplying a picture agency as a long term investment. It is only when you have several hundred images placed in a library that you’ll start to see regular sales.

Remember: agencies can’t sell images if there isn’t a market for them and placing images at an agency does not guarantee you sales.

The following video is a short tutorial on how to shoot stock photography in a home studio:

After spending a significant amount of time taking pictures, and accumulating a large library of images, it can be a daunting task looking for a way to sell your work.

With the right approach and a vast amount of hard work you soon may see a return for all the hours spent outdoors.

One of the easiest ways to begin with is holding a local gallery in your town hall, inviting all your family, friends, and especially local businesses.

This first gallery can be used as a learning point. The place where you make mistakes, but you should learn from them. Good friends will understand or even make fun at your mistakes, but will know it’s the start of a new business.

When selling prints in a gallery don’t make unnecessary claims about the durability of your prints. Give advice on how to take care of the prints, such as: don’t store them in humid conditions or don’t expose them to direct sunlight. Try to print on good quality paper.

Choose your time carefully when holding your first exhibition. Don’t hold it in early January; most people spend a lot of money over Christmas and don’t like spending too much in the new year. Pick a time where there’s a lot of visitors coming to your town. Local images should sell well with tourists. Don’t try selling an image that you think is just “OK“. If an image isn’t good enough to hang on your own wall at home, it is not good enough to be exposed to the public.

There are plenty of other ways to sell your photography. Stock Agencies require a minimum submission of 500 – 1000 images, and regular submissions thereafter, with very low returns. Sometimes it’s better to go it alone promoting your own work, especially if you’ve got the drive to become a salesperson. And no better place to start than in your local town with your first exhibition.

After getting the feel for exhibits, there is no reason why you can’t go to other towns or cities. Galleries all over the world are always looking for new upcoming photographers.

There are no rules to what makes a picture sell. Sometimes having them in the right place at the right time can attract a client or customer. Images are used throughout the world to sell products and ideas, and there’s no better place to start than with your local community.

If your pictures are good enough to be entered in competitions, or hang at home on the wall, they are certainly good enough to sell.